Destination & Tourism Kenya Tourism September 08, 2022
WHY IT RATES: To aid Kenya’s tourism recovery, the new, large-scale “Real Deal Kenya” lmarketing campaign, aimed at the North American market, will offer special flight booking options and itineraries with seven partner tour operators, suited to many different interests and budgets. — Laurie Baratti
The Kenya Tourism Board (KTB) has launched the first phase of a global marketing campaign in their strongest source market – North America.
The campaign - "Real Deal Kenya" - was developed to reinvigorate Kenya’s tourism industry by highlighting the wildlife, culture, and adventure activities available to the global visitor.
According to KTB CEO Dr. Betty Radier, the campaign is in line with the board’s strategy of making Kenya one of Africa's top tourist destinations.
gallery icon America's Most Insta-Worthy Landmarks
World Travel and Tourism Council Forecasts Substantial...
European Tourism Destinations Report Record Numbers as...
"This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of Covid-19 pandemic." she said.
The digital campaign in North America - launched by media-buying agency Dalh-Mac Group, experts in travel marketing - in partnership with Sojern, utilizing their rich data partnerships to deliver a variety of video content and display banners to audiences actively seeking travel inspiration.
In partnership with Kenya Airways the campaign offers flight booking options as well as partner travel itineraries that suit different interests and budgets from seven operators – Africa Answers, African Travel, Audley Travel, GAdventures, Goway, Intrepid, Kensington Tours. Travelers can explore many travel options allowing them access to different facets of Kenyan culture, gastronomy, eco-tourism and engage in adventure activities, cultural events, wildlife safaris and unique family attractions.
“Kenya Airways is proud to partner with Kenya Tourism Board,” said Julius Thairu, Kenya Airways Chief Commercial and Customer officer. “As part of this campaign, we have offered customers the benefit of discounted fares on the non-stop flight between New York and Nairobi.”
Kenya has recorded an upward trajectory in arrivals with resumption of travels and other tourism business. Within the review period (FY 2021/22 July – June, Kenya welcomed 1,207,691 visitors, compared to 483,257 in 2019/20, representing an increase of 149.9%.
Travelers will be directed to the campaign page on Kenya Airways, RealDealKenya.com where they can access flight booking options and partner travel itineraries.
The Ministry of Tourism and Wildlife projects international arrivals to recover by up to 75 percent this year, with marketing initiatives being rolled out in various platforms. “Real Deal Kenya” will be launching in other international markets the remainder of 2022.
For more information, visit realdealkenya.com.
SOURCE: Kenya Tourism Board press release.
Tropical Paradise in Cancun & Punta Cana
Save on All-Inclusive Hotels Stays in Mexico
gallery icon Why You Should Become a St. Augustine/Ponte Vedra Specialist
For more information on Kenya Tourism, Kenya Airways, Kenya
For more Destination & Tourism News
America's Most Insta-Worthy Landmarks
World Travel and Tourism Council Forecasts Substantial Increase in International Bookings to Mexico
European Tourism Destinations Report Record Numbers as Rebound Continues
Japan Publishes New Sustainable Travel Guide
The Blended Gastronomy and Unique Dialect of Jamaica
You may use your Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook information, including your name, photo & any other personal data you make public on Facebook will appear with your comment, and may be used on TravelPulse.com. Click here to learn more.
New Orleans hotels offer commissionable cruise packages! New Orleans & Company
Advisors Explore New Orleans at a Discount with our VIP Pass New Orleans & Company
Discover Puerto Rico Rewards Discover Puerto Rico
Why Fall Is Ideal for Romance Travel Janeen Christoff
La Casa de La Playa Wins World Travel Award La Casa de La Playa Blog
RIU Offers Winter Sale With Major Savings RIU Hotels & Resorts Blog
The Best Beach in Every State Destination & Tourism
The Top 20 Most Powerful Travel Agencies in 2022 Travel Agent
The Best Theme Park in Each State Entertainment
Flying With Weed: TSA Marijuana Rules Explained Airlines & Airports
The Best Place To Watch the Sunset in Each State Destination & Tourism
Copyright © 2022 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000